Commercial and Infomercial Captioning

Did you know?

Commercials help viewers make all kinds of buying decisions ... from which cleaning products to choose ... to where to eat ... to the best car to buy. But if viewers can't understand the message, they can't make an informed buying decision. NCI research shows captioned TV viewers have a higher awareness of advertisers that caption their commercials and are more brand loyal.

Captioning is endorsed by the American Association of Advertising Agencies (AAAA) as an excellent, cost-effective way to reach more consumers.

There are over 28 million Americans, nearly one out of ten people, who either cannot hear at all or cannot hear well enough to fully understand what is being said on television. Millions of other viewers use captioning to watch programming in noisy areas such as restaurants, airports, sport bars and health & fitness clubs-or to just improve their reading skills.

NCI Offers

• The best quality and service available for commercial captioning
• Fast turnarounds to meet your schedules
• Competitive rates and volume discounts
• Caption file only or full service that includes encoding
• English, Spanish and French captioning
• vyvx fiber optic lines and Internet FTP connections for speedy transfers of spots to be captioned
• Four locations-New York, NY; Burbank, CA; Vienna, VA; and Dallas, TX

This Means

• Increased viewing audience
• Greater advertising effectivenes
• Confidence that the work will be done correctly and on time
• Quality captioning at an affordable cost

NCI Research of Captioned TV Viewers Shows

• 66% are more likely to buy a product that has a captioned commercial
• 53% make a special effort to look for products advertised with captions
• 35% will switch brands

Want to know more? . . . Contact a Marketing Representative at NCI Or Call 1-800-374-3986