Reach more viewers. Become a corporate captioning sponsor!

Advertisers have found that becoming a captioned television sponsor is a cost-effective vehicle to tap into the captioned TV audience-a consumer group that is enthusiastic, appreciative and brand loyal.

What programs are available for sponsorship?

Your company's name could appear in the closed-captioned funding credits for various types of programming, such as:

• Primetime Series
• News
• Sports
• Movies
• Syndicated Programming
• Network Programming
• Cable Programming
• Local News
• And many more!!

...at a fraction of the cost of traditional advertising. Some programs have funding credits available in a "billboard" format seen by all viewers.

Closed-caption viewers respond to advertising

Research shows that viewers:

• Read funding credits
• Buy the sponsor's product/service
• Switch brands to the captioning sponsor

The sponsorship of captioning provides the opportunity for companies to expose their products or services to ALL captioned television viewers. The captioned television audience is over 100 million people and includes:

• 28 Million Deaf and hard of hearing people
• 47 Million People for whom English is a second language
• 35 Million Illiterate adults improving their reading skills
• 17 Million Children learning to read
• 5.8 Million Remedial Readers
• Millions of others who watch television in bars, restaurants, airports, health & fitness clubs and hospitals.

Your sponsorship includes these benefits:

NCI News Release

A news release describing your company and its caption commitment will be distributed to over 100 regional and national publications for the deaf and hard of hearing communities and over 60 trade press publications.

Internet Visibility

NCI will provide hot links between its web page and your company's web page.

How do I arrange for a corporate sponsorship?

For further information, and to discuss your particular needs, please contact Juan Mario Agudelo, National Director of Sales & Marketing, at jagudelo@ncicap.org or call him at (703) 917-7619.